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Doorway Generation

Doorway pages are commonly referred to as gateway, bridge, entry and portal pages. Whichever way they are labeled, they still have the same function.

Doorway pages are specifically created for certain keywords or keyword phrases. They are tailored to reflect a particular product, service or benefit provided by your company. Often times, doorway pages are also written to take advantage of search engine features or requirements.

These doorway pages then provide a link directly to your site's homepage. You may have already encountered such pages in the past. They typically provide a descriptive paragraph along with imagery and a
prominent spot labeled "Click Here". The "Click Here" spot is
that hyperlink to their home page.

Doorway pages are effective in search engine positioning, as it is virtually impossible to optimize every one of your web pages for every possible keyword or keyword phrase pertaining to your company, not to mention full optimization for every search engine.

As such, doorway pages allow you to concentrate on a select few keywords or keyword phrases, and one search engine at a time. This ensures that what a particular search engine is looking for is included on that page and allows for potentially higher ranking on that search engine.

We know what to look for with respect to a search engine's ranking requirements. TallTech is also kept apprised of all the changes occurring in the industry, at times even sooner than some of our competitors. This allows us to remain on the cutting edge of our industry, and assures you that your web marketing efforts are as well.

Looking to explore the International markets? Then doorway page creation is a must. Search engines in South America or Europe or Asia look for keywords in their own native tongue. Therefore, it is obviously difficult to gain popularity in those markets using English keywords.