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Link Requests

Search engines haven't had many options outside of trusting webmasters in accurately portraying their web site content via META tags and text. But not all webmasters have been completely honest in describing their sites using these tools.

In order to increase a web site's relevance to users' searches, search engine programmers have developed algorithms that provide higher relevance to your web site through unbiased, third party criteria.

Alta Vista is the first major search engine to employ this practice in their ranking algorithms. Though the actual algorithms are closely guarded secrets, "link analysis" appears to have great weight in the search
engine's determination of site relevance.

So what is meant by link analysis and how does it affect your web site's ranking? Link analysis is the evaluation of which sites link to yours, what types of sites link to those sites, the density of the links, and what terms are highly relevant to these sites.

Link density refers to how many sites link to your site. The higher the number of relevant links from other sites to yours, the higher your overall ranking. Link popularity can be defined as using third-level linking to determine a site's topic relevance. The search engine looks at which sites link to the sites that link to you. For link popularity, the quality of the links is the most important factor, not the quantity.

Sites pertaining to a particular subject have a higher density of cross-links to other sites that are relevant to the same subject. High-density cross-linking indicates a topic "cluster." Sites in such clusters are assumed to be highly
relevant to the clusters' topics and earn a higher relevancy ranking for that topic.

TallTech recognizes both the importance of cross-links as well as the amount of time and resources this process can take up. As an added value to our clients, we conduct this process for you based on suggestions made and the final criteria you provide. Results are then forwarded to you as well as the appropriate cross-linking details, graphics and technical requirements.