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Site Optimization

In the fierce battle to be Number One on the search engines, there are numerous options and resources that need to be explored. As new criteria and algorithms are developed by the search engines to improve the relevance of the listings presented to their viewers, TallTech recognizes those changes and implements solutions into our services.

Several of these solutions are categorized under one of our more popular services, site optimization. This service not only focuses on search engine optimization techniques, but also general site enhancement.

Search engines have unique requirements that differ from one to the other. It is important to recognize that each has its own set of disqualifiers as well. They could range from an overabundance of keywords to irrelevancies between title, description and content. Given this fact, TallTech pays close attention to these criteria when servicing our clients to ensure placement in addition to setting your site up for the best possible ranking.

Directories employ human beings that examine each site on a case-by-case basis prior to deciding whether your site is sufficiently informative and entertaining to be listed in their directory. Keep in mind, these people have seen hundreds if not thousands of sites in their time, some of which may have been directly related to yours. A couple of key questions that need to be answered are 'What is it about your site that would be of interest or benefit to their viewers?' and 'Why would they want to keep coming back?'.

TallTech employs a number of site optimization techniques to ensure that you have the highest possible placement and ranking opportunities. We closely examine the following:

• Web site & page layout.
• Web site load time & potential host server issues.
• Graphics & media employed.
• Keyword & keyword phrase use.
• Utilization of tables & frames.
• Title, description & content relevance.
• Audience capturing & viewer bookmarking incentives.