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Site Submission

This is the one of the last items on our to-do list. After all is said and done, it comes time to submit your optimized site (or sites) to all of the search engines and directories worldwide.

There are numerous "free submission" sites offering services with respect to anything from what they classify as the "Top" search engines to any number of other "submission" services. Some also attempt to misinform you that it's only necessary to submit your site to the "Top" search engines, and cyber-magically, everyone will know about your company. This is a common myth we are about to dispel.

None of these services offer the coverage that TallTech does. With an industry as dynamic as search engines and directories, there are always new ones appearing and old ones disappearing. Depending on your company's requirements, whether or not you do business on a global, continental or regional level, and which package you decide to select, TallTech offers submission services to over 2700 current search engines and directories.

Now, let us dispel the myth related to the phrase commonly seen on free submission sites: "It's only necessary to submit your site to the "Top" search engines". Let's look at the facts.

The main function of search engines is to provide the most relevant results to users' search requests. Search engines have had few options but to trust webmasters to accurately depict their web site content via META tags and text. But not all webmasters have been completely honest in using these tools.

In an effort to reduce the effects of misleading self-indexing, search engine programmers have developed algorithms that give higher relevance to link density, link popularity and cross linking - information that can be retrieved from a source other than the target web site.

What does this mean to you and your company? In essence, the more links to your site by other search engines, directories and web sites relative to your industry, the higher your listings will rank. Also, the more links your site provides to relevant sites, the higher your listing will rank yet again. It's really that simple.

Therefore, submitting to previously ignored smaller search engines and directories has become even more important now. Should you choose not to, you just might see your listing slip down the scale of relevance despite its contents.