Internet User Demographics

• CyberAtlas (http://www.cyberatlas.com)

• a few of the latest findings

• The average Internet user's age is 32.

• 64 percent have at least a college degree.

• 32 percent are female.

• 87 percent are white.

• Median household income is around $60,000.

• Internet users are most likely to be employed in either computer- or education-related industries.

• You should keep these demographics in mind when developing your Internet strategy.

• Keep your eyes on the latest research

• User population is changing and moving closer to the "average" citizen

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