Ten Tips for a Successful Web Advertising Site
Content Content, Content. Just placing an electronic equivalent of a print brochure isn't enough. Make sure the site contains lots of valuable content in the form of information about your company, products or services, pricing, availability, interesting industry or related information, and frequently asked questions. Design the content of the site to stress that your company is the sponsor of all this wonderful value-added information, rather than having a site that is just another company brochure.