Ten Tips for a Successful Web Advertising Site
Don't use cutting edge technology unless you're selling to a high-tech audience. Keep your audience in mind. Are most of them likely to be using the latest high-powered, high-memory, high-speed-modem computers to access the Net? If so, go right ahead and incorporate the latest Internet "toy" into your advertising. But if your visitor is more likely to be someone with an older computer, those high-tech toys rapidly become a nuisance.