Ten Tips for a Successful Web Advertising Site

Support it with external PR. The site can't depend on internal Internet promotion to keep it going. The URL should appear in and on every piece of company literature, stationery, and business cards. It should get as much exposure as you give any other part of your business.

Support it with external PR. The site can't depend on internal Internet promotion to keep it going. The URL should appear in and on every piece of company literature, stationery, and business cards. It should get as much exposure as you give any other part of your business.