Ten Tips for a Successful Web Advertising Site
When in doubt, hire it out. There are lots of good consultants who understand the Net culture and know what does and doesn't work on the Net, and not all of them are too costly for a small business. If your site isn't getting the kind of recognition or traffic you want, it may be time to hire a consultant to take a look at it for you. Before hiring a consultant, ask to see references and examples of previous sites he or she has created.