Lesson Plan

Submit It!
    http://www.submit-it.com/

Net Creations
    http://www.netcreations.com/postmaster/

Addme
    http://www.addme.com

Meta Tag Builders and Evaluators

Meta Medic
http://www.northernwebs.com/set/setsimjr.html

Submit any page with meta tags on it, and Meta Medic will check to see if the tags are valid. 
It will also offer advice about length and warn of possible problems it believes the tags may have.

AAA Internet Promotion's Meta-Tag Generator
http://www.websitepromote.com/resources/meta/

Enter a page title, up to 5 keywords and a 60 word description, and Meta-Tag Generator will
e-mail code that you can cut-and-paste into your web page. Note that it will place a commented
credit line into the tag. This can easily be removed, if you wish.

WebPromote's Meta-Tag Generator
http://metatag.webpromote.com/

As above, enter a page title, keywords and a description, and you'll be e-mailed a meta tag
incorporated into your page code. Nice pop-up help box provides some meta tag tips. The
commented credit line can be removed, if you wish.

Meta Tag Builder
http://vancouver-webpages.com/Vwbot/mk-metas.html

This form allows you to create very complicated meta tags using much more than the keywords
and description tags, if you wish. Note that it will place a commented credit line into the tag. 
This can easily be removed, if you wish.

SiteUp's Meta-Tag Generator
http://www.siteup.com/meta.html

Unlike the services above, this is a software-based package for Windows 95 that creates meta 
tags. It is a freeware package -- no registration fee required.

Fireball Meta-Tag-Generator
http://www.fireball.de/metagenerator.html

Fireball is one of Germany's largest search engines. This generator makes comprehensive tags 
to work with the service, and others. Instructions are in German.

WWW

Webmaster's Guide to Search Engines
            http://searchenginewatch.com/webmasters/index.html

            A Dictionary of HTML META Tags
            http://vancouver-webpages.com/META/

            Virtually every meta tag you may have seen or can imagine is described here, well
            beyond just the keywords and description tags.

            Back to Basics: META Tags
            WebDeveloper, Nov. 1998
            http://www.webdeveloper.com/categories/html/html_metatags.html

            Excellent overview of all sorts of important meta tags.

Dr Clue's HTML Guide - Meta Tags
http://www.drclue.net/F1.cgi/HTML/META/META.html

A short tutorial to some of the many meta tags that are available in addition to the
keywords and description tags. It includes the Meta-Maker at the end.

WDVL's META Tagging for Search Engines
http://www.stars.com/Search/Meta/Tag.html

Examples of meta tagging for search engines and general information from WDVL

            Spidering and META
            http://info.webcrawler.com/mak/projects/robots/meta-notes.html

            HTML Authors guide to the robots META tag
            http://info.webcrawler.com/mak/projects/robots/meta-user.html

            Standard for robot exclusion
            http://info.webcrawler.com/mak/projects/robots/norobots.html 

            WEB ROBOTS PAGES
            http://info.webcrawler.com/mak/projects/robots/robots.html

            How to help get your pages searched
            http://www.hotwired.com/webmonkey/geektalk/97/01/index3a.html

            Controlling who sees what on your site
            http://www.hotwired.com/webmonkey/99/02/index3a.html?tw=design

            Drumming up traffic for cheap
            http://www.hotwired.com/webmonkey/97/32/index3a.html?tw=e-business

            What can META do for you?
            http://www.hotwired.com/webmonkey/html/96/51/index2a.html

Objectives

• Learn about different ways to market your site.

• Learn how to submit to search engines

• Use submission services and programs

• META Tag
• Testing tools / Sites

Coursework / Lab Work

• Quiz
• Demo

• Review some of the Web sites to see what options are available for promoting your site.

• Review some of the META tag builder sites.

• Supplemental Frame/Image map exercises
• LAB TIME for checkpoints

Home Work

• Work on checkpoint 2.

• JavaScript starts next week!

Exercises

EXERCISE 1:

The following image will be used for this exercise: ftp.talltech.com/student/miscdata/ B_iehome.gif

The object of this assignment is to have two frame documents on the screen in the following fashion:

• The top frame should be named: NAVIG

• The bottom frame should be named: DATADISP

Create an image map for each of the selections in the image and provide separate pages with Level 1 headings that identify the topic.

The top frame should be the height of the image with scrolling turned off. Also, do not let the user resize the frame. 

EXERCISE 2:

You can find a map of BC at the following FTP:  ftp.talltech.com/student/miscdata/regions3.gif

The object of this exercise is to create an HTML document that displays this map. You must then define the coordinates for both the rectangular boxes as well as the regions themselves.

You should have one additional pages. Each link should have a popup document so the initial page is preserved. An internal jump will be made to the location within the informational document. If you like, you can instead make separate documents for each of the regions.

Demo

• What does a search engine list by?

<TITLE> - titles
<!-- --> - comment blocks
META - meta tags
Text in page - text

• Learn about submitting URLs to Search Engine (i.e. AltaVISTA)

• Using a submission Service - www.addme.com

• Different uses of the META tag

http://www.htmlcompendium.org/Ameta.htm

• Using META with search engines

<meta name="description" content="Outdoor Trek is the definitive source for all outdoor related activity. We feature stories, maps, multimedia, tons of photos and full coverage of Snowboarding, Skiing, Mountain Biking, Hiking, and Climbing.">

<meta name="keywords" content="Snowboarding, Skiing, Mountain Biking, Hiking, Climbing, Photography, Olympics, Winter Games, Everest, Expeditions, online shopping, mountain, mountains, Snowboarder, Snowboarding, Ski, Skier, Skiing, Hike, Hiker, Hiking, Bike, Biker, Biking, Mountain Bike, Climb, Climber, rock, ice, backpack, backcountry, high altitude, outdoors, resorts, Snow Reports, Adventure, Sport, Sports, Trekking, Photos, stories, history, Extreme, interview, news, gear, contests, free, giveaway, drawing, prizes, books, bookstore, maps, guides, expeditions,  Adventure Travel, Guided Expeditions, multimedia, Live Netcast, netcast, Live Cybercast, Cybercast, webcast, Audio, RealAudio, Video, QuickTime, Animation, competition, Cascades, Himalaya">   

• Using Meta to provide additional information and copyright

<meta name="author" content="Outdoor Trek"> 

<meta name="copyright" content="Copyright © 1998, 1999 Outdoor Trek. All rights reserved. All other brand and product names are trademarks or registered trademarks of their respective owners. Information contained in these documents are subject to change without notice.">

<meta HTTP-EQUIV="Content-Type" content="text/html; charset=iso-8859-1">

• Using Meta for refresh / Using Meta for redirection

<META HTTP-EQUIV="Refresh" CONTENT="5; URL=http://www.helix.net/~jhamlin">  

• Using Meta for media loading (i.e. sounds)

• Using Meta for Ratings Listing

RASCi - http://www.rsac.org/homepage.asp

<meta http-equiv="PICS-Label" content='(PICS-1.1 "http://www.rsac.org/ratingsv01.html" l gen true comment "RSACi North America Server" for "http://www.outdoortrek.com" on "1999.01.24T18:08-0800" r (n 0 s 0 v 0 l 0))'>

• Search Engines and Frames

Provide a way to get to frames if user landed on site via search engine or robot
NO FRAMES
Link to frame document & _top

• Add-me Marketing Tips

www.register-it.com/scripts_clean/states/start.cgi?banner=&page=/content/marketingtips.html

• Validation using Rational Site Check
• Web Site Garage - http://websitegarage.netscape.com/P=netsol/O=wsg/